Migration of Legacy Loyalty Platform
Our Partner trusted us to replace a 20-year-old loyalty system, ensure five-year data retention, and elevate customer engagement.
Migration of Legacy Loyalty Platform
Our Partner trusted us to replace a 20-year-old loyalty system, ensure five-year data retention, and elevate customer engagement.
Loyalty system migration
20 years
High Standards
Replacing a long-standing, battle-tested system is never a simple task—but that’s exactly what our Partner trusted us to do. The goal: take over the responsibilities of a nearly 20-year-old non-real-time loyalty host, meet strict five-year data retention requirements, and raise the bar for customer engagement.
Addressing Challenges Successfully
Loyalty Engine
System Transition
We kicked off by mapping the existing functionality and positioning LoD.club as the real-time loyalty transaction engine across all retail sites. To ensure a smooth transition, every transaction was mirrored daily back to the legacy system, which continued managing master data and key integrations—including ERP, reporting, and customer identification for real-time point redemptions. Over a carefully managed two-year rollout, all locations successfully adopted LoD.club as their new point balance master.
Centralizing and Modernizing the Loyalty Ecosystem
Ecosystem Modernization
Data Integration
To fully modernize the loyalty ecosystem across both markets, LoD.club had to become the central hub for all loyalty operations—from offer decisions and billing to reporting and customer service. We implemented robust API and file-based connections with more than 10 systems, while handling a massive historical data migration. Working in close partnership with the client, we processed hundreds of millions of records to meet SLA and compliance standards, and established brand-new interfaces with a BI platform to transform and sync all data.
Results Delivered
Today, LoD.club powers nearly 70,000 loyalty transactions per day across these two markets—delivering speed, reliability, and flexibility at scale.
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